AAPL vs JPM: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and JPMorgan Chase & Co. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
JPMorgan Chase & Co. · Financial Services
$350.13
+26.9% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+26.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
JPM |
| Current Price |
$337.02 |
$350.13 |
| Fair Value Estimate |
$370.54 |
$444.48 |
| Upside to Fair Value |
+9.9%
|
+26.9%
|
| Market Cap |
$4,949.9B |
$938.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
20.0x
|
| Price / Sales |
10.6x
|
3.1x
|
| Price / FCF |
36.2x
|
—
|
| Revenue Growth YoY |
+16.4%
|
+17.9%
|
| Gross Margin |
48.7%
|
62.6%
|
| Operating Margin |
33.2%
|
28.2%
|
| Return on Equity |
137.2%
|
17.8%
|
| Dividend Yield |
0.31% |
1.71% |
| FCF Yield |
2.76%
|
—
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
JPMorgan Chase is a diversified global bank spanning consumer banking, cards, payments, commercial banking, investment banking, markets, treasury services, and asset and wealth management, with an unusually high-quality franchise supported by funding scale, distribution, leading market positions and cross-selling across 86.6 million U.S. consumers and more than 90% of Fortune 500 companies. Busin…
Accumulation Zones
| Metric |
AAPL |
JPM |
| Zone Low |
$277.91 |
$333.36 |
| Zone High |
$314.96 |
$377.81 |
| In Buy Zone? |
No
|
Yes
|