AAPL vs JPM: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and JPMorgan Chase & Co. β fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Apple Inc. Β· Technology
$260.88
+135.9% upside to fair value
Grade B
High Quality
VS
JPMorgan Chase & Co. Β· Financial Services
$309.87
-6.4% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
AAPL has more upside to fair value
(+135.9%).
JPM trades at a lower forward P/E
(14.3x).
These are model outputs β not personalized investment advice.
See all research β
Valuation & Fundamentals
| Metric |
AAPL |
JPM |
| Current Price |
$260.88 |
$309.87 |
| Fair Value Estimate |
$615.48 |
$290.00 |
| Upside to Fair Value |
+135.9%
|
-6.4%
|
| Market Cap |
$3,834.4B |
$835.7B |
| Forward P/E |
32.6x
|
14.3x
|
| EV / EBITDA |
25.4x
|
17.6x
|
| Price / Sales |
8.8x
|
3.0x
|
| Price / FCF |
31.1x
|
β
|
| Revenue Growth YoY |
+40.3%
|
+3.3%
|
| Gross Margin |
47.3%
|
59.99%
|
| Operating Margin |
32.4%
|
25.9%
|
| Return on Equity |
159.9%
|
15.95%
|
| Dividend Yield |
0% |
1.9% |
| FCF Yield |
3.21%
|
β
|
| Analyst Consensus |
Strong Buy
|
Overweight
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services with a strong brand and durable competitive advantages. The business quality is high, demonstrated by exceptional profitability metrics including a 159.9% return on equity, 40.3% revenue growth year-over-year, and 53.3% earnings growth year-over-year. Despite these fundamentals, the stock is cuβ¦
JPMorgan Chase is the largest U.S. bank by assets ($4.4T) and the most diversified financial services franchise globally, operating across consumer banking, investment banking, commercial banking, and asset management. Under Jamie Dimon's two-decade leadership, the firm has consistently gained market share, delivered sector-leading ROE of 16%, and invested aggressively in technology ($17B+ annualβ¦
Accumulation Zones
| Metric |
AAPL |
JPM |
| Zone Low |
$461.61 |
$220.00 |
| Zone High |
$523.16 |
$250.00 |
| In Buy Zone? |
Yes
|
No
|