AAPL vs JNJ: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Johnson & Johnson — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-13.
Apple Inc. · Technology
$294.80
-9.3% upside to fair value
Grade B-
High Quality
VS
Johnson & Johnson · Healthcare
$230.69
+10.8% upside to fair value
Grade C
High Quality
QuantHub Verdict
JNJ has more upside to fair value
(+10.8%).
JNJ trades at a lower forward P/E
(26.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
JNJ |
| Current Price |
$294.80 |
$230.69 |
| Fair Value Estimate |
$267.40 |
$255.61 |
| Upside to Fair Value |
-9.3%
|
+10.8%
|
| Market Cap |
$4,329.8B |
$555.9B |
| Forward P/E |
35.4x
|
26.8x
|
| EV / EBITDA |
27.3x
|
18.5x
|
| Price / Sales |
9.6x
|
5.8x
|
| Price / FCF |
33.5x
|
28.2x
|
| Revenue Growth YoY |
+16.6%
|
+9.9%
|
| Gross Margin |
47.9%
|
69.1%
|
| Operating Margin |
32.6%
|
26.9%
|
| Return on Equity |
146.7%
|
26.5%
|
| Dividend Yield |
0.34% |
0% |
| FCF Yield |
2.98%
|
3.54%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Apple Inc. is the world's most valuable consumer technology company, anchored by the iPhone franchise and a roughly $100 billion annual Services business that compounds at a low-to-mid teens rate on an installed base of approximately 2.5 billion active devices. Fiscal Q2 2026 results reported on April 30 showed revenue of $111.2 billion (+16.6% YoY) and EPS of $2.02 (+22.4% YoY), driven by a cont…
Johnson & Johnson is a leading healthcare company focused on pharmaceuticals and medical devices following its consumer health spin-off. The business quality is high due to its durable competitive moat, diversified portfolio, and strong management with deep institutional knowledge. Despite a 52.4% decline in earnings in the most recent quarter, revenue grew 9.9% year-over-year in the same period,…
Accumulation Zones
| Metric |
AAPL |
JNJ |
| Zone Low |
$200.50 |
$191.71 |
| Zone High |
$227.30 |
$217.27 |
| In Buy Zone? |
No
|
No
|