AAPL vs INTU: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Intuit Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-10.
Apple Inc. · Technology
$260.88
+135.9% upside to fair value
Grade B
High Quality
VS
Intuit Inc. · Technology
$396.57
+37.7% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
AAPL has more upside to fair value
(+135.9%).
INTU trades at a lower forward P/E
(19.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
INTU |
| Current Price |
$260.88 |
$396.57 |
| Fair Value Estimate |
$615.48 |
$546.00 |
| Upside to Fair Value |
+135.9%
|
+37.7%
|
| Market Cap |
$3,834.4B |
$110.4B |
| Forward P/E |
32.6x
|
19.5x
|
| EV / EBITDA |
25.4x
|
19.0x
|
| Price / Sales |
8.8x
|
5.9x
|
| Price / FCF |
31.1x
|
18.1x
|
| Revenue Growth YoY |
+40.3%
|
+15.6%
|
| Gross Margin |
47.3%
|
80.8%
|
| Operating Margin |
32.4%
|
26.1%
|
| Return on Equity |
159.9%
|
19.6%
|
| Dividend Yield |
0% |
1.17% |
| FCF Yield |
3.21%
|
5.51%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services with a strong brand and durable competitive advantages. The business quality is high, demonstrated by exceptional profitability metrics including a 159.9% return on equity, 40.3% revenue growth year-over-year, and 53.3% earnings growth year-over-year. Despite these fundamentals, the stock is cu…
Intuit is a near-monopoly financial operating system for 60+ million American households and small businesses. TurboTax handles 40%+ of US e-filed returns; QuickBooks is so deeply embedded in SMB workflows it has become the default accounting standard. The stock has fallen 51% from its 2025 high as markets price in AI disruption that has not materialized at scale and may not, since tax complexity…
Accumulation Zones
| Metric |
AAPL |
INTU |
| Zone Low |
$461.61 |
$410.00 |
| Zone High |
$523.16 |
$464.00 |
| In Buy Zone? |
Yes
|
Yes
|