AAPL vs INTU: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Intuit Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
Intuit Inc. · Technology
$277.13
+25.3% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+25.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
INTU |
| Current Price |
$337.02 |
$277.13 |
| Fair Value Estimate |
$370.54 |
$347.25 |
| Upside to Fair Value |
+9.9%
|
+25.3%
|
| Market Cap |
$4,949.9B |
$75.8B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
11.0x
|
| Price / Sales |
10.6x
|
3.5x
|
| Price / FCF |
36.2x
|
8.8x
|
| Revenue Growth YoY |
+16.4%
|
+13.7%
|
| Gross Margin |
48.7%
|
80.9%
|
| Operating Margin |
33.2%
|
28.8%
|
| Return on Equity |
137.2%
|
23.4%
|
| Dividend Yield |
0.31% |
1.73% |
| FCF Yield |
2.76%
|
11.43%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
Intuit is a financial management software platform serving small and mid-market businesses through QuickBooks, consumers through TurboTax, and consumers through Credit Karma, with a professional tax segment in Lacerte, ProSeries and ProConnect. The business quality is high on fundamentals: TTM gross margin of 80.9%, TTM operating margin of 28.8%, TTM net margin of 21.3%, ROE of 23.4%, and free ca…
Accumulation Zones
| Metric |
AAPL |
INTU |
| Zone Low |
$277.91 |
$260.44 |
| Zone High |
$314.96 |
$295.16 |
| In Buy Zone? |
No
|
Yes
|