AAPL vs INTU: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Intuit Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-16.
Apple Inc. · Technology
$308.63
+5.6% upside to fair value
Grade B
High Quality
VS
Intuit Inc. · Technology
$279.70
+45.0% upside to fair value
Grade A
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+45.0%).
INTU trades at a lower forward P/E
(16.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
INTU |
| Current Price |
$308.63 |
$279.70 |
| Fair Value Estimate |
$325.93 |
$405.56 |
| Upside to Fair Value |
+5.6%
|
+45.0%
|
| Market Cap |
$4,533.0B |
$76.5B |
| Forward P/E |
37.2x
|
16.9x
|
| EV / EBITDA |
28.6x
|
11.2x
|
| Price / Sales |
10.0x
|
3.7x
|
| Price / FCF |
35.1x
|
9.9x
|
| Revenue Growth YoY |
+16.6%
|
+10.4%
|
| Gross Margin |
47.9%
|
81.0%
|
| Operating Margin |
32.6%
|
27.5%
|
| Return on Equity |
146.7%
|
23.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.85%
|
10.08%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services, with a durable competitive moat driven by its integrated ecosystem of devices, operating systems, and services. The company benefits from strong brand loyalty, high margins with a gross margin of 47.9%, and consistent earnings growth, including a 19.4% increase in earnings in the most recent q…
Intuit Inc. is a leading technology company specializing in software applications for financial management, including popular products like TurboTax and QuickBooks. The company demonstrates high business quality with a durable competitive moat supported by strong brand recognition, high gross margins of 81%, and a robust return on equity of 23.3%. Despite a moderate revenue growth of 10.4% and ea…
Accumulation Zones
| Metric |
AAPL |
INTU |
| Zone Low |
$244.45 |
$304.17 |
| Zone High |
$277.04 |
$344.73 |
| In Buy Zone? |
No
|
Yes
|