AAPL vs INTU: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Intuit Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-13.
Apple Inc. · Technology
$294.80
-9.3% upside to fair value
Grade B-
High Quality
VS
Intuit Inc. · Technology
$396.57
+45.0% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
INTU has more upside to fair value
(+45.0%).
INTU trades at a lower forward P/E
(19.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
INTU |
| Current Price |
$294.80 |
$396.57 |
| Fair Value Estimate |
$267.40 |
$575.03 |
| Upside to Fair Value |
-9.3%
|
+45.0%
|
| Market Cap |
$4,329.8B |
$110.4B |
| Forward P/E |
35.4x
|
19.5x
|
| EV / EBITDA |
27.3x
|
19.0x
|
| Price / Sales |
9.6x
|
5.9x
|
| Price / FCF |
33.5x
|
18.1x
|
| Revenue Growth YoY |
+16.6%
|
+15.6%
|
| Gross Margin |
47.9%
|
80.8%
|
| Operating Margin |
32.6%
|
26.1%
|
| Return on Equity |
146.7%
|
19.6%
|
| Dividend Yield |
0.34% |
1.17% |
| FCF Yield |
2.98%
|
5.51%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Apple Inc. is the world's most valuable consumer technology company, anchored by the iPhone franchise and a roughly $100 billion annual Services business that compounds at a low-to-mid teens rate on an installed base of approximately 2.5 billion active devices. Fiscal Q2 2026 results reported on April 30 showed revenue of $111.2 billion (+16.6% YoY) and EPS of $2.02 (+22.4% YoY), driven by a cont…
Intuit is a near-monopoly financial operating system for 60+ million American households and small businesses. TurboTax handles 40%+ of US e-filed returns; QuickBooks is so deeply embedded in SMB workflows it has become the default accounting standard. The stock has fallen 51% from its 2025 high as markets price in AI disruption that has not materialized at scale and may not, since tax complexity…
Accumulation Zones
| Metric |
AAPL |
INTU |
| Zone Low |
$200.50 |
$431.27 |
| Zone High |
$227.30 |
$488.78 |
| In Buy Zone? |
No
|
Yes
|