AAPL vs GS: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and The Goldman Sachs Group, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-13.
Apple Inc. · Technology
$294.80
-9.3% upside to fair value
Grade B-
High Quality
VS
The Goldman Sachs Group, Inc. · Financial Services
$926.55
-45.0% upside to fair value
Grade D
QuantHub Verdict
AAPL has more upside to fair value
(-9.3%).
GS trades at a lower forward P/E
(15.6x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
GS |
| Current Price |
$294.80 |
$926.55 |
| Fair Value Estimate |
$267.40 |
$509.60 |
| Upside to Fair Value |
-9.3%
|
-45.0%
|
| Market Cap |
$4,329.8B |
$275.0B |
| Forward P/E |
35.4x
|
15.6x
|
| EV / EBITDA |
27.3x
|
30.6x
|
| Price / Sales |
9.6x
|
2.5x
|
| Price / FCF |
33.5x
|
-5.8x
|
| Revenue Growth YoY |
+16.6%
|
-45.4%
|
| Gross Margin |
47.9%
|
55.5%
|
| Operating Margin |
32.6%
|
20.5%
|
| Return on Equity |
146.7%
|
14.6%
|
| Dividend Yield |
0.34% |
0% |
| FCF Yield |
2.98%
|
—
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Apple Inc. is the world's most valuable consumer technology company, anchored by the iPhone franchise and a roughly $100 billion annual Services business that compounds at a low-to-mid teens rate on an installed base of approximately 2.5 billion active devices. Fiscal Q2 2026 results reported on April 30 showed revenue of $111.2 billion (+16.6% YoY) and EPS of $2.02 (+22.4% YoY), driven by a cont…
The Goldman Sachs Group, Inc. operates as a leading global financial services firm specializing in investment banking, securities, investment management, and consumer banking. The company benefits from a high-quality business model characterized by strong brand recognition, deep client relationships, and a history of stable leadership. However, the stock is currently significantly overvalued, tra…
Accumulation Zones
| Metric |
AAPL |
GS |
| Zone Low |
$200.50 |
$382.20 |
| Zone High |
$227.30 |
$433.16 |
| In Buy Zone? |
No
|
No
|