AAPL vs GS: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and The Goldman Sachs Group, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-14.
Apple Inc. · Technology
$308.63
+5.6% upside to fair value
Grade B
High Quality
VS
The Goldman Sachs Group, Inc. · Financial Services
$1,045.91
-45.0% upside to fair value
Grade D
QuantHub Verdict
AAPL has more upside to fair value
(+5.6%).
GS trades at a lower forward P/E
(23.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
GS |
| Current Price |
$308.63 |
$1,045.91 |
| Fair Value Estimate |
$325.93 |
$575.25 |
| Upside to Fair Value |
+5.6%
|
-45.0%
|
| Market Cap |
$4,533.0B |
$308.6B |
| Forward P/E |
37.2x
|
23.6x
|
| EV / EBITDA |
28.6x
|
15.9x
|
| Price / Sales |
10.0x
|
3.1x
|
| Price / FCF |
35.1x
|
-7.4x
|
| Revenue Growth YoY |
+16.6%
|
-35.0%
|
| Gross Margin |
47.9%
|
47.4%
|
| Operating Margin |
32.6%
|
17.8%
|
| Return on Equity |
146.7%
|
15.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.85%
|
—
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services, with a durable competitive moat driven by its integrated ecosystem of devices, operating systems, and services. The company benefits from strong brand loyalty, high margins with a gross margin of 47.9%, and consistent earnings growth, including a 19.4% increase in earnings in the most recent q…
The Goldman Sachs Group, Inc. operates as a leading global financial services firm specializing in investment banking, securities, investment management, and consumer banking. Despite its strong brand and competitive position in financial capital markets, the company currently faces significant headwinds as evidenced by a 35% decline in revenue and a 100% drop in earnings in the most recent quart…
Accumulation Zones
| Metric |
AAPL |
GS |
| Zone Low |
$244.45 |
$431.44 |
| Zone High |
$277.04 |
$488.96 |
| In Buy Zone? |
No
|
No
|