AAPL vs GS: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and The Goldman Sachs Group, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Goldman Sachs Group, Inc. · Financial Services
$923.29
+25.9% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
GS has more upside to fair value
(+25.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
GS |
| Current Price |
$337.02 |
$923.29 |
| Fair Value Estimate |
$370.54 |
$1,162.79 |
| Upside to Fair Value |
+9.9%
|
+25.9%
|
| Market Cap |
$4,949.9B |
$272.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
26.3x
|
| Price / Sales |
10.6x
|
2.3x
|
| Price / FCF |
36.2x
|
—
|
| Revenue Growth YoY |
+16.4%
|
+22.9%
|
| Gross Margin |
48.7%
|
57.3%
|
| Operating Margin |
33.2%
|
24.8%
|
| Return on Equity |
137.2%
|
17.0%
|
| Dividend Yield |
0.31% |
1.95% |
| FCF Yield |
2.76%
|
—
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
Goldman Sachs is a global financial services firm operating four divisions: Investment Banking, Global Markets, Asset Management, and Consumer & Wealth Management, with 46,200 full-time employees and a market cap of $272.38 billion at a current price of $923.29. The business quality is high because of its leading franchise in advisory, underwriting, and trading, evidenced by a 17.0% ROE, a 57.3% …
Accumulation Zones
| Metric |
AAPL |
GS |
| Zone Low |
$277.91 |
$872.09 |
| Zone High |
$314.96 |
$988.37 |
| In Buy Zone? |
No
|
Yes
|