AAPL vs GOOGL: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
Alphabet Inc. · Communication Services
$342.36
+16.6% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
GOOGL has more upside to fair value
(+16.6%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
GOOGL |
| Current Price |
$337.02 |
$342.36 |
| Fair Value Estimate |
$370.54 |
$399.26 |
| Upside to Fair Value |
+9.9%
|
+16.6%
|
| Market Cap |
$4,949.9B |
$4,143.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
12.9x
|
| Price / Sales |
10.6x
|
9.3x
|
| Price / FCF |
36.2x
|
78.1x
|
| Revenue Growth YoY |
+16.4%
|
+24.2%
|
| Gross Margin |
48.7%
|
60.9%
|
| Operating Margin |
33.2%
|
33.1%
|
| Return on Equity |
137.2%
|
50.8%
|
| Dividend Yield |
0.31% |
0.25% |
| FCF Yield |
2.76%
|
1.28%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
Alphabet is the parent of Google Services (Search, YouTube, Android, Chrome, hardware, and the Play store), Google Cloud, and Other Bets, and it remains one of the highest-quality large-cap franchises in the market, with a TTM gross margin of 60.9%, TTM operating margin of 33.1%, TTM net margin of 54.8%, and a 50.8% return on equity. Revenue growth in the most recent quarter was 24.2% year over y…
Accumulation Zones
| Metric |
AAPL |
GOOGL |
| Zone Low |
$277.91 |
$299.44 |
| Zone High |
$314.96 |
$339.37 |
| In Buy Zone? |
No
|
No
|