AAPL vs GOOG: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Apple Inc. · Technology
$260.88
+135.9% upside to fair value
Grade B
High Quality
VS
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
QuantHub Verdict
AAPL has more upside to fair value
(+135.9%).
GOOG trades at a lower forward P/E
(31.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
GOOG |
| Current Price |
$260.88 |
$339.40 |
| Fair Value Estimate |
$615.48 |
$324.34 |
| Upside to Fair Value |
+135.9%
|
-4.4%
|
| Market Cap |
$3,834.4B |
$4,105.7B |
| Forward P/E |
32.6x
|
31.2x
|
| EV / EBITDA |
25.4x
|
23.1x
|
| Price / Sales |
8.8x
|
10.3x
|
| Price / FCF |
31.1x
|
56.4x
|
| Revenue Growth YoY |
+40.3%
|
+11.3%
|
| Gross Margin |
47.3%
|
59.7%
|
| Operating Margin |
32.4%
|
32.0%
|
| Return on Equity |
159.9%
|
35.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.21%
|
1.77%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services with a strong brand and durable competitive advantages. The business quality is high, demonstrated by exceptional profitability metrics including a 159.9% return on equity, 40.3% revenue growth year-over-year, and 53.3% earnings growth year-over-year. Despite these fundamentals, the stock is cu…
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
Accumulation Zones
| Metric |
AAPL |
GOOG |
| Zone Low |
$461.61 |
$243.25 |
| Zone High |
$523.16 |
$275.69 |
| In Buy Zone? |
Yes
|
No
|