AAPL vs GOOG: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
GOOG has more upside to fair value
(+15.8%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
GOOG |
| Current Price |
$337.02 |
$334.98 |
| Fair Value Estimate |
$370.54 |
$387.82 |
| Upside to Fair Value |
+9.9%
|
+15.8%
|
| Market Cap |
$4,949.9B |
$4,065.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
12.7x
|
| Price / Sales |
10.6x
|
9.1x
|
| Price / FCF |
36.2x
|
76.4x
|
| Revenue Growth YoY |
+16.4%
|
+24.2%
|
| Gross Margin |
48.7%
|
60.9%
|
| Operating Margin |
33.2%
|
33.1%
|
| Return on Equity |
137.2%
|
50.8%
|
| Dividend Yield |
0.31% |
0.26% |
| FCF Yield |
2.76%
|
1.31%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Accumulation Zones
| Metric |
AAPL |
GOOG |
| Zone Low |
$277.91 |
$290.87 |
| Zone High |
$314.96 |
$329.65 |
| In Buy Zone? |
No
|
No
|