AAPL vs DIS: Which Is the Better Buy?

Side-by-side comparison of Apple Inc. and The Walt Disney Company โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-06-20.
Apple Inc. ยท Technology
$298.01
+5.8% upside to fair value
Grade B High Quality
VS
The Walt Disney Company ยท Communication Services
$103.89
+45.0% upside to fair value
Grade B High Quality
QuantHub Verdict
DIS has more upside to fair value (+45.0%). DIS trades at a lower forward P/E (16.6x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric AAPL DIS
Current Price $298.01 $103.89
Fair Value Estimate $315.38 $150.64
Upside to Fair Value +5.8% +45.0%
Market Cap $4,377.0B $180.4B
Forward P/E 36.0x 16.6x
EV / EBITDA 27.6x 11.4x
Price / Sales 9.7x 1.9x
Price / FCF 33.9x 25.4x
Revenue Growth YoY +16.6% +6.5%
Gross Margin 47.9% 37.2%
Operating Margin 32.6% 15.5%
Return on Equity 146.7% 10.3%
Dividend Yield 0% 0%
FCF Yield 2.95% 3.94%
Analyst Consensus Buy Strong Buy
Investment Thesis
AAPL โ€” Apple Inc.
Apple Inc. is a leading technology company primarily known for its consumer electronics, including the iPhone, which remains the dominant revenue driver at approximately 51% of total sales. The company benefits from a durable competitive moat based on ecosystem lock-in, proprietary silicon, strong brand, and extensive distribution channels. Apple is currently fairly valued with a market cap of $2โ€ฆ
DIS โ€” The Walt Disney Company
The Walt Disney Company operates as a diversified entertainment conglomerate with strong positions in media networks, parks and experiences, and sports. The company benefits from a durable competitive moat driven by its iconic brand, extensive content library, and integrated ecosystem spanning streaming, theatrical, and physical experiences. Despite a 31.4% decline in earnings in the most recent โ€ฆ
Accumulation Zones
Metric AAPL DIS
Zone Low $236.53 $112.98
Zone High $268.07 $128.04
In Buy Zone? No Yes
โ† AAPL Research    DIS Research โ†’    All Research