AAPL vs DIS: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and The Walt Disney Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-10.
Apple Inc. · Technology
$308.63
+5.6% upside to fair value
Grade B
High Quality
VS
The Walt Disney Company · Communication Services
$96.16
+45.0% upside to fair value
Grade B
QuantHub Verdict
DIS has more upside to fair value
(+45.0%).
DIS trades at a lower forward P/E
(15.4x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
DIS |
| Current Price |
$308.63 |
$96.16 |
| Fair Value Estimate |
$325.93 |
$139.43 |
| Upside to Fair Value |
+5.6%
|
+45.0%
|
| Market Cap |
$4,533.0B |
$167.0B |
| Forward P/E |
37.2x
|
15.4x
|
| EV / EBITDA |
28.6x
|
10.8x
|
| Price / Sales |
10.0x
|
1.7x
|
| Price / FCF |
35.1x
|
23.5x
|
| Revenue Growth YoY |
+16.6%
|
+6.5%
|
| Gross Margin |
47.9%
|
37.2%
|
| Operating Margin |
32.6%
|
15.5%
|
| Return on Equity |
146.7%
|
10.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.85%
|
4.26%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services, with a durable competitive moat driven by its integrated ecosystem of devices, operating systems, and services. The company benefits from strong brand loyalty, high margins with a gross margin of 47.9%, and consistent earnings growth, including a 19.4% increase in earnings in the most recent q…
The Walt Disney Company operates as a leading global entertainment and media conglomerate with a strong brand portfolio and diversified revenue streams across media networks, parks, experiences, and studio entertainment. The business quality is medium due to its durable brand and intangible assets but recent earnings pressure with a 31.4% decline in earnings in the most recent quarter highlights …
Accumulation Zones
| Metric |
AAPL |
DIS |
| Zone Low |
$244.45 |
$104.57 |
| Zone High |
$277.04 |
$118.52 |
| In Buy Zone? |
No
|
Yes
|