AAPL vs CRM: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Salesforce, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-08.
Apple Inc. · Technology
$308.63
+5.6% upside to fair value
Grade B
High Quality
VS
Salesforce, Inc. · Technology
$169.52
+45.0% upside to fair value
Grade A
High Quality
QuantHub Verdict
CRM has more upside to fair value
(+45.0%).
CRM trades at a lower forward P/E
(19.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
CRM |
| Current Price |
$308.63 |
$169.52 |
| Fair Value Estimate |
$325.93 |
$245.80 |
| Upside to Fair Value |
+5.6%
|
+45.0%
|
| Market Cap |
$4,533.0B |
$138.8B |
| Forward P/E |
37.2x
|
19.6x
|
| EV / EBITDA |
28.6x
|
12.3x
|
| Price / Sales |
10.0x
|
3.2x
|
| Price / FCF |
35.1x
|
9.5x
|
| Revenue Growth YoY |
+16.6%
|
+13.3%
|
| Gross Margin |
47.9%
|
77.6%
|
| Operating Margin |
32.6%
|
21.9%
|
| Return on Equity |
146.7%
|
14.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.85%
|
10.56%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services, with a durable competitive moat driven by its integrated ecosystem of devices, operating systems, and services. The company benefits from strong brand loyalty, high margins with a gross margin of 47.9%, and consistent earnings growth, including a 19.4% increase in earnings in the most recent q…
Salesforce, Inc. is a leading provider of cloud-based software applications primarily focused on customer relationship management (CRM). The company exhibits high business quality with a durable competitive moat supported by strong gross margins of 77.6%, solid operating margin of 21.9%, and a robust return on equity of 14.9%. Recent quarterly revenue growth of 13.3% and earnings growth of 36.7% …
Accumulation Zones
| Metric |
AAPL |
CRM |
| Zone Low |
$244.45 |
$184.35 |
| Zone High |
$277.04 |
$208.93 |
| In Buy Zone? |
No
|
Yes
|