AAPL vs CRM: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Salesforce, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
Salesforce, Inc. · Technology
$236.42
+11.6% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
CRM has more upside to fair value
(+11.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
CRM |
| Current Price |
$337.02 |
$236.42 |
| Fair Value Estimate |
$370.54 |
$263.88 |
| Upside to Fair Value |
+9.9%
|
+11.6%
|
| Market Cap |
$4,949.9B |
$193.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
14.4x
|
| Price / Sales |
10.6x
|
4.4x
|
| Price / FCF |
36.2x
|
12.8x
|
| Revenue Growth YoY |
+16.4%
|
+10.8%
|
| Gross Margin |
48.7%
|
77.3%
|
| Operating Margin |
33.2%
|
21.4%
|
| Return on Equity |
137.2%
|
20.2%
|
| Dividend Yield |
0.31% |
0.73% |
| FCF Yield |
2.76%
|
7.82%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
Salesforce is the leading enterprise customer relationship management platform, spanning Sales, Service, Platform, Marketing, Commerce, Tableau, MuleSoft, and Slack under the Customer 360 umbrella, with 83,334 employees and a business that converts $53.65 of revenue per share into $18.48 of free cash flow per share. Business quality is high: TTM gross margin of 77.3%, TTM operating margin of 21.4…
Accumulation Zones
| Metric |
AAPL |
CRM |
| Zone Low |
$277.91 |
$197.91 |
| Zone High |
$314.96 |
$224.30 |
| In Buy Zone? |
No
|
No
|