AAPL vs BA: Which Is the Better Buy?

Side-by-side comparison of Apple Inc. and The Boeing Company β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-07.
Apple Inc. Β· Technology
$308.63
+5.6% upside to fair value
Grade B High Quality
VS
The Boeing Company Β· Industrials
$234.54
+45.0% upside to fair value
Grade C
QuantHub Verdict
BA has more upside to fair value (+45.0%). AAPL trades at a lower forward P/E (37.2x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric AAPL BA
Current Price $308.63 $234.54
Fair Value Estimate $325.93 $340.08
Upside to Fair Value +5.6% +45.0%
Market Cap $4,533.0B $184.9B
Forward P/E 37.2x 96.9x
EV / EBITDA 28.6x 30.4x
Price / Sales 10.0x 2.0x
Price / FCF 35.1x -177.6x
Revenue Growth YoY +16.6% +14.0%
Gross Margin 47.9% 4.8%
Operating Margin 32.6% -5.9%
Return on Equity 146.7% -8723.1%
Dividend Yield 0% 0%
FCF Yield 2.85% β€”
Analyst Consensus Buy Strong Buy
Investment Thesis
AAPL β€” Apple Inc.
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services, with a durable competitive moat driven by its integrated ecosystem of devices, operating systems, and services. The company benefits from strong brand loyalty, high margins with a gross margin of 47.9%, and consistent earnings growth, including a 19.4% increase in earnings in the most recent q…
BA β€” The Boeing Company
The Boeing Company operates in the Industrials sector within the Aerospace & Defense industry, manufacturing commercial jetliners, defense, space, and security systems. Despite a challenging operating margin of -5.9% and a negative free cash flow per share of -2.46, Boeing shows strong recent earnings growth of 89.2% and revenue growth of 14.0% in the most recent quarter, signaling a potential re…
Accumulation Zones
Metric AAPL BA
Zone Low $244.45 $255.06
Zone High $277.04 $289.07
In Buy Zone? No Yes
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