AAPL vs ASML: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and ASML Holding N.V. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
ASML Holding N.V. · Technology
$1,744.61
-0.7% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
AAPL has more upside to fair value
(+9.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
ASML |
| Current Price |
$337.02 |
$1,744.61 |
| Fair Value Estimate |
$370.54 |
$1,732.49 |
| Upside to Fair Value |
+9.9%
|
-0.7%
|
| Market Cap |
$4,949.9B |
$672.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
42.0x
|
| Price / Sales |
10.6x
|
19.0x
|
| Price / FCF |
36.2x
|
67.2x
|
| Revenue Growth YoY |
+16.4%
|
+21.3%
|
| Gross Margin |
48.7%
|
52.7%
|
| Operating Margin |
33.2%
|
35.4%
|
| Return on Equity |
137.2%
|
52.4%
|
| Dividend Yield |
0.31% |
0.51% |
| FCF Yield |
2.76%
|
1.49%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
ASML Holding N.V. is the Dutch semiconductor equipment maker that supplies lithography, metrology, and inspection systems, including the extreme ultraviolet (EUV) machines required to pattern the most advanced logic and memory chips, and it holds what current coverage describes as a near-monopoly on those EUV tools. The business quality is genuinely high: TTM gross margin of 52.7%, TTM operating …
Accumulation Zones
| Metric |
AAPL |
ASML |
| Zone Low |
$277.91 |
$1,299.37 |
| Zone High |
$314.96 |
$1,472.62 |
| In Buy Zone? |
No
|
No
|