AAPL vs AMZN: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Amazon.com, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-20.
Apple Inc. · Technology
$294.80
-9.3% upside to fair value
Grade B-
High Quality
VS
Amazon.com, Inc. · Consumer Cyclical
$259.34
+21.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
AMZN has more upside to fair value
(+21.8%).
AMZN trades at a lower forward P/E
(26.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
AMZN |
| Current Price |
$294.80 |
$259.34 |
| Fair Value Estimate |
$267.40 |
$316.00 |
| Upside to Fair Value |
-9.3%
|
+21.8%
|
| Market Cap |
$4,329.8B |
$2,789.8B |
| Forward P/E |
35.4x
|
26.5x
|
| EV / EBITDA |
27.3x
|
16.8x
|
| Price / Sales |
9.6x
|
3.9x
|
| Price / FCF |
33.5x
|
—
|
| Revenue Growth YoY |
+16.6%
|
+17.0%
|
| Gross Margin |
47.9%
|
51.8%
|
| Operating Margin |
32.6%
|
13.1%
|
| Return on Equity |
146.7%
|
21.5%
|
| Dividend Yield |
0.34% |
0% |
| FCF Yield |
2.98%
|
-0.81%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is the world's most valuable consumer technology company, anchored by the iPhone franchise and a roughly $100 billion annual Services business that compounds at a low-to-mid teens rate on an installed base of approximately 2.5 billion active devices. Fiscal Q2 2026 results reported on April 30 showed revenue of $111.2 billion (+16.6% YoY) and EPS of $2.02 (+22.4% YoY), driven by a cont…
Amazon delivered a landmark Q1 2026 with revenue of $181.5 billion up 17% year over year and diluted EPS of $2.78 versus the $1.63 consensus, driven by AWS reaccelerating to 28% growth, its fastest pace in fifteen quarters, and a record consolidated operating margin of 13.1%. AWS generated $37.6 billion in revenue at a 37.7% segment operating margin, contributing $14.2 billion in operating income…
Accumulation Zones
| Metric |
AAPL |
AMZN |
| Zone Low |
$200.50 |
$237.00 |
| Zone High |
$227.30 |
$268.60 |
| In Buy Zone? |
No
|
Yes
|